Resources Library by ANA

In-store shopper analytics

The general objective of this study is to analyze shopper's behaviour during their purchase intention processes at the retail outlet for the hair care category, specifically shampoo, and provide ELVIVE’s brand with relevant information to work...

Catalogue: Latin America 2019

Authors: Mariana Monge, Bárbara Lecaros

Companies: L'Oréal, Neurometrics

April 7, 2019

Cocktails, spirits... and all those in between!

The company, Pernod Ricard, is looking to increase sales and market share, has identified that one potential channel to achieve this goal is online sales. This will increase online and offline sales. This business objective triggered the...

Catalogue: Latin America 2017: #IN

Authors: Maria Alejandra Velandia, Gabriela Rojas Parias

June 15, 2017

Zalando: The journey from data to emotion

This paper discusses the importance of a comprehensive brand understanding and thus the essential need for qualitative market research for Zalando as a mainly data-driven company. To illustrate and support empirically, we have documented a case study...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Sebastian Prassek, Anne Strauss

Company: Happy Thinking People

November 16, 2016

Sound research

"How can we increase brand consideration and purchase intention." This is a fundamental question that any consumer brand faces. This is exactly what SONOS, the pioneer of the wireless home audio market, wanted to explore further. The first step was...

Catalogue: Congress 2016: #WOW

Authors: David Feick, Frank Buckler

September 22, 2016

Gaining marketing-relevant knowledge from social media photos

The flood of photos on social media is overwhelming. Every single day, Facebook users upload an average of 351 million images. These snapshots not only provide insights into the users' lives, but also reflects their attitudes and experiences with...

Catalogue: Congress 2016: #WOW

Authors: Raimund Wildner, Carolin Kaiser

Company: GfK

September 22, 2016

NextGen

There are fascinating differences between emerging economies and developed ones in how people consume news – and for that matter the role news plays in their lives. Understanding these differences will be critical to news organisations in a...

Catalogue: Congress 2016: #WOW

Authors: Kevin Cowan, Santanu Chakrabarti

September 22, 2016

Hooked on shopping

With the rapid adoption of smartphones and tablets, shopping has fundamentally changed in a very short period of time. Technology has enabled an always-on shopping environment where shoppers are engaged every day, even if they don’t intend on...

Catalogue: Congress 2015: Revelations

Authors: Andrew Consky, Steve Payne, Vicki Draper

October 1, 2015

Mobile messaging apps: 800+ million captive consumers for real time insight

This paper describes the learnings and insights gained by the novel use of mobile instant messaging app (WeChat) to collect consumer data. Snacking behaviour was recorded to learn how a combination of qualitative, quantitative and observational...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Navin Williams, Mark Sismey, Pippa Bailey, Simon Harris, Siobhan Churchill

Company: MMR Research Worldwide Ltd

June 15, 2015

Happy shoppers

In 2013, DEKA Marketing Research, in collaboration with Gordon & McCallum undertook a series of research studies designed to better understand the growth in use of this channel, and provide in-depth insight into the way customer engage with such...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Alastair Gordon, Farquhar Stirling, Dwinarizki Setyorini, Mamik Leonardo

Company: Deka Marketing Research

May 13, 2014